Resume

Experience

MAR 2025 — CURRENT | Burbank, CA

Global Brand & Franchise Coordinator, Warner Bros. Discovery

Supporting day-to-day brand & franchise management for DC and its character franchises (Superman, Batman, etc.), including creating key planning assets, pitch decks, toolkits, and calendars for global cross-enterprise use (DC Social, Theatrical/DC Studios, HBO Max, Games, Consumer Products, DC Comics, Global Themed Experiences, Home Ent, etc.)
Coordinating and launching annual franchise marketing moments: Superman Day and Batman Day. Responsible for global experiential marketing activations, aligning cross-company PR beats, and managing influencer campaigns
Supporting development of 5yr strategic brand roadmap and cross-company mobilization of key DC tentpole content
Serving as primary finance contact: managing multi-million dollar budgets, liaising with 20-35 external partners annually to ensure all vendors are receiving timely/accurate payment, and using SAP to create purchase orders and code invoices
Providing administrative support to SVP, including daily calendar management, travel coordination, and expenses

OCT 2024 — MAR 2025 | Beverly Hills, CA

Legal Assistant, Confidential

Identification and outreach to prospective clients in order to fill rigorous daily call list requirements, maintaining positive business relationships and professional communication with top international firms and attorneys
Managed CEO’s daily calendar: scheduling all business meetings, personal appointments, events, and international travel (including booking flights, accommodations, and transportation)

MAY 2021 — MAY 2024 | East Lansing, MI

Public Relations & Events Manager, State of Fifths

Planned, executed, and publicized live music events. Responsibilities included scouting/booking performance venues, coordinating with lighting/equipment vendors, staffing production/crew roles, and tracking expenses
Built & managed Wix website (graphic design, UX, SEO), along with managing music streaming platforms
Content creation for social channels (paid/organic) using Canva, Adobe Photoshop & Illustrator, and Final Cut Pro

MAY 2023 — AUG 2023 | Chicago, IL

Marketing Specialist, Oetee

Created engaging B2B & B2C social media content for Instagram and Tik Tok to increase brand awareness, promote experiential marketing + fabrication services, educate on industry terminology, and display company culture
Assisted with experiential marketing strategy and consumer behavior insights for event planning, pop-up campaigns, and commercial interior design work for clients
Supported fabrication and design staff by assisting with hands-on crafting and construction work

MAY 2022 — MAY 2023 | Lansing, MI

Student PR/Marketing Practitioner, Martin Waymire

Worked on 12+ client teams (B2B & B2C) (across public policy, entertainment, healthcare, education, hospitality/tourism, technology, and more), focused on media relations, crisis comms, and digital marketing
Engaged in earned media efforts with effective written and verbal communication skills: wrote AP Style press releases, built contact sheets, made pitch calls, liaised with reporters, coordinated press conferences, and tracked media coverage
Developed crisis communications plans and managed brand reputations using strong attention to detail, strategy, and interpersonal skills in client-facing roles
Created engaging social media content from campaign development to execution, managed influencer campaigns, conducted community management, and tracked social analytics

MAY 2021 — MAY 2022 | East Lansing, MI

Marketing/Communications Assistant, MSU Burgess Institute for Entrepreneurship & Innovation

Project management for events, including speaker panels, brand partnerships, and pitch competitions
Interviewed entrepreneur alumni to write copy & create visuals for social media content creation, press, and web
Co-hosted & co-produced the Hatchcast podcast, including 2 executive-produced episodes

APR 2021 — MAY 2022 | Lansing, MI

Sales Associate & E-Commerce Assistant, Retail Therapy

Managed the Shopify e-commerce retail platform through photographing and editing clothing and accessory product photos, developing visual/written content for web/social, and fulfilling online orders
Assisted clients with styling/shopping needs, worked the register, and maintained boutique cleanliness and organization

JAN 2021 — MAY 2021 | Detroit, MI

Operations Intern, Deviate Designs

Developed, pitched, and executed the marketing campaign for “Don’t Sleep On Detroit” (became the brand’s highest performing collection): concept development, consumer research, moodboard/photoshoot creative direction
Designed the FW 21-22 “Miraculous Journey” press kit packaging and strategized influencer/gifting campaigns
Designed eye-catching graphics with the Adobe Photoshop and Illustrator for promotional use on web/social

DEC 2020 — MAR 2021 | Detroit, MI

Social Media Intern, Mature Look Menswear

Built weekly content calendars, developed engaging social media marketing strategies, created content tailored to each platform, liaised with influencers and celebrity brand ambassadors, and tracked social analytics

Michigan State University

2020-2024

Bachelor of Science, Advertising Management

Honor's College

Minors: Graphic Design, Entrepreneurship & Innovation, Peace & Justice Studies

Involvement: Women in Advertising & Communications (President), State of Fifths A Cappella (PR Manager), VIM Magazine (Photographer), MRULE