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Marketing Campaign: "Don't Sleep On Detroit"
Marketing campaign development & creative direction for fashion collection launch.
JANUARY 2021
Developed, pitched, and executed the marketing campaign for “Don’t Sleep On Detroit” clothing collection as an Operations Intern for Deviate Designs. The campaign led to DSOD becoming the brand's highest performing collection!
VIEW SELECT SLIDES FROM ORIGINAL PITCH DECK:
Developed the creative concept and measurement goals
Presented the deck to the 2 co-founders/designers of Deviate
Pitched 3 photoshoot options, only selected concept included here
PHOTOSHOOT MOODBOARD
Curated a moodboard for the promotional shoot
Creative directed the photoshoot, working with the photographer and models on location downtown Detroit
FINAL CAMPAIGN IMAGES:
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